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What is the price for a custom logo?

Posted: Thu Oct 28, 2010 6:04 pm
by fusion06
I am in the process of purchasing a small screen printing and award shop. I feel like I am getting a good deal as I know and trust the current owners. However, about half of the purchase price is based on custom logo's. Is this standard?

Thanks

Re: What is the price for a custom logo?

Posted: Fri Oct 29, 2010 5:54 am
by yaleteamsandtees
What you're referring to is the custom and existing
art for his current client base. Yes, a small shops value
could definitely be tied to the art files and customer lists.

Re: What is the price for a custom logo?

Posted: Wed Nov 10, 2010 6:46 pm
by the Mad Artist
$250 for ideas, developement, and several stles in different formats & sizes.
Less, if you provide a workable idea!

Re: What is the price for a custom logo?

Posted: Wed Feb 02, 2011 5:23 pm
by themeathawks
$250 per logo is what you're putting the value at?

Re: What is the price for a custom logo?

Posted: Mon Jul 11, 2011 8:57 pm
by theMadArtist
If the client already has a workable idea- it can be $150 or much less, depending on its complexity.

Re: What is the price for a custom logo?

Posted: Sun Mar 11, 2012 11:47 am
by Viper99
We charge by the hour. It's really hard to based a price of a logo off an idea. We do know though that a logo will take a certain amount of time based of the information we obtain from the customer.

Re: What is the price for a custom logo?

Posted: Tue Oct 15, 2013 7:34 am
by StillWaterDesign
We charge by the project. Clients tend to give us a budget and we work within it. Logos can range from 50 to 300, depends on complexity, revisions, clarity of concept (or none at all), etc.

Re: What is the price for a custom logo?

Posted: Mon Jan 19, 2015 3:38 am
by Dynamik Graphics
I think a few people have misunderstood the original post.

Fusion06 isn't looking for a logo to be designed - at least, that's how I read it.

Unless I'm mistaken, he's purchasing an existing screen printing business for X amount, and the majority of the purchase price is tied to existing art/files accumulated during the business's time under the previous owners.

I would have to agree with yaleteamsandtees - it's probably an extensive collection of designs with hours upon hours of time invested in them. Plus, many of these customers may be current clients who may re-use artwork (lawn care companies, for example), so even though the artwork may be several years old, it's still valuable to the company.

Re: What is the price for a custom logo?

Posted: Sat May 02, 2015 1:09 am
by vivaanedwardd
Thing is, no project is the same and every client differs. A designer can’t give an accurate quote until a design brief is in place, and that doesn’t happen until after talking.

Re: What is the price for a custom logo?

Posted: Wed Sep 13, 2017 2:57 am
by kanavsingh
The price varies depending on your design and business needs because Logo is something which is going to represent your brand for a long time.