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What is the price for a custom logo?

Postby fusion06 » Thu Oct 28, 2010 6:04 pm

I am in the process of purchasing a small screen printing and award shop. I feel like I am getting a good deal as I know and trust the current owners. However, about half of the purchase price is based on custom logo's. Is this standard?

Thanks
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Re: What is the price for a custom logo?

Postby yaleteamsandtees » Fri Oct 29, 2010 5:54 am

What you're referring to is the custom and existing
art for his current client base. Yes, a small shops value
could definitely be tied to the art files and customer lists.
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Re: What is the price for a custom logo?

Postby the Mad Artist » Wed Nov 10, 2010 7:46 pm

$250 for ideas, developement, and several stles in different formats & sizes.
Less, if you provide a workable idea!
Great Art + Printing = happy customers, recognition- & repeat orders!
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Re: What is the price for a custom logo?

Postby themeathawks » Wed Feb 02, 2011 6:23 pm

$250 per logo is what you're putting the value at?
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Re: What is the price for a custom logo?

Postby theMadArtist » Mon Jul 11, 2011 8:57 pm

If the client already has a workable idea- it can be $150 or much less, depending on its complexity.
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Re: What is the price for a custom logo?

Postby Viper99 » Sun Mar 11, 2012 11:47 am

We charge by the hour. It's really hard to based a price of a logo off an idea. We do know though that a logo will take a certain amount of time based of the information we obtain from the customer.
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Re: What is the price for a custom logo?

Postby StillWaterDesign » Tue Oct 15, 2013 7:34 am

We charge by the project. Clients tend to give us a budget and we work within it. Logos can range from 50 to 300, depends on complexity, revisions, clarity of concept (or none at all), etc.
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Re: What is the price for a custom logo?

Postby Dynamik Graphics » Mon Jan 19, 2015 4:38 am

I think a few people have misunderstood the original post.

Fusion06 isn't looking for a logo to be designed - at least, that's how I read it.

Unless I'm mistaken, he's purchasing an existing screen printing business for X amount, and the majority of the purchase price is tied to existing art/files accumulated during the business's time under the previous owners.

I would have to agree with yaleteamsandtees - it's probably an extensive collection of designs with hours upon hours of time invested in them. Plus, many of these customers may be current clients who may re-use artwork (lawn care companies, for example), so even though the artwork may be several years old, it's still valuable to the company.
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Re: What is the price for a custom logo?

Postby vivaanedwardd » Sat May 02, 2015 1:09 am

Thing is, no project is the same and every client differs. A designer can’t give an accurate quote until a design brief is in place, and that doesn’t happen until after talking.
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Re: What is the price for a custom logo?

Postby kanavsingh » Wed Sep 13, 2017 2:57 am

The price varies depending on your design and business needs because Logo is something which is going to represent your brand for a long time.
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